Who will publish America’s last newspaper?
September 11, 2008
John Keister has been writing about the future of newspapers. He notes Eric Alterman’s Out of Print, that appeared recently in the New Yorker. While some newspapers are developing an online strategy or, like the New York Times, have acquired strong web properties likeAbout.com, he suggests that newspapers must ask themselves how to recharge revenue and subscribers. This may be a great question but only if newspapers and corporate aggregators—that control 23 newspapers in the Bay Area alone—commit to rebuilding trustworthiness.








