POST YOUR LEGAL AND GOVERNMENT NOTICES AT HALFWAY TO CONCORD
$25 flat rate.
What’s with the shameless self promotion? Because once newspapers die off the California Newspaper Association’s legislative lobbyist won’t have a leg to stand on to monopolize the legal notices marketplace when new media sites can do a better job for posting pro forma legal and government notices. In fact, government notifications ought to be posted online anyways to save costs.
I can create a separate page; have a platform that can automate posting; and can offer far more competitive rates than the Times; and can guarantee documented unique viewers per industry standards including Quantcast or Compete. All a BPA or ABC audit documents is the print run.
The Times can’t tell government and legal ad buyers how many times someone actually read a legal notice, it just takes the money. I can do better than that. I will gladly take less money and document how many page views the legal ads get each month. Plus it will be live on the Internet until the server farm in Iowa gets hit with an catastrophic electromagnetic pulse.
This is real innovation and cost savings for cash-strapped Contra Costa County government!
Two things I would wager on if I were a betting man, 1) BANG revenue from legal notices is probably more than seven percent of the gross these days, at least for the weeklies; and 2) BANG is stepping on the costs by several orders of magnitude compared to costs to publish online. Heck, if Steve Weir needs an SSL certificate, so be it. Not a problem.
But progress on this point is thwarted by yet another in a series of dying and corrupt institutions that still manage to have clout in the Legislature, “We’ll support you; so you support us. Oh by the way Speaker Pelosi, ‘Bail us out!’”
California being so progressive and all. The only place hard copy of legal notices needs to be posted is in five district supervisor offices right next to the the binder containing all of the County jobs announcements.
Steve Weir…I will if you will. Let’s talk, soon.
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Lemonly — 38 yesterday good for a Friday nite
4 this to view this a.m. Tanks
I’m reading. Did your counter count me? Good story. Have a great night.